Mystery Machine
Fall/Winter 2019 Trend Photoshoot
Creative Directed & Styled by Piper Lynch for Ink Magazine
Photography by Ky Newcomb
Makeup by Elina Oehlert
Modeling by Emma Carlson, Brian Wilson, and Elina Oehlert
A look book for Ink’s online content featuring locally, Richmond-sourced clothing, emanating a hazy 70s feel and Fall ‘19 trends encapsulating styled blazers, turtle necks, and corduroy.
Dreamy…
Thoughts
Mystery Machine was my first photoshoot pitch with Ink Magazine in the fall of 2019. It was inspired by the warmth and silhouettes circulating that season, the idea sparking through my own personal perception to these visuals I had been saving and gravitating towards in my social media. The compilation of these inspirations I made into a mood board which were the roots of the shoot. The shoot became my introduction to creative direction and hands-on styling, and was a starting off point for the rest of my work and involvement with the magazine.
Synthesis
As this was my first time leading a shoot, having no experience prior experience in the role, I wasn’t hesitant to ask for collaboration and aid from fellow staff members who were familiar with organizing shoots and creative direction. Coming together with the head of the fashion team on staff and a staff photographer, I received helpful tips and suggestions while working on bring my ideas to life. I cast the staff’s makeup artist, Elina, my roommate, Emma, and Brian from Ink’s model call as models for the shoot, and began compiling not only items from my own closet but from local boutiques and thrift store around Richmond.
Direction
The day of the shoot my team of creatives that had naturally come together utilized a photo studio, and it was several hours of experimental thoughts and ideas formed an autumnal curation of looks that seemed to seamlessly come together. We tried modifications of various styled outfits and simple props with an extremely open mindset. I learned how to suggest poses or angles, added items, or new styles; it was an eye-opening experience that fueled a desire to continue pursuing this craft.
Finality
It wasn’t until after the shoot was completed and in the editing process that the team realized its color schemed and soft vintage essence was reminiscent of the 70s Scooby Doo cartoon. This was where the name Mystery Machine came from and it seemed fitting as the shoot was somewhat of an ode to the look and feel of the series and its characters.
I found the power in simplicity with this shoot and how important it is to nurture imagination as I get older.
The full shoot is available to view below.